A Journey Through Broadway’s Diverse Typography

Together with typography expert Kenya Sarskaya, online publication Hopes&Fears embarked on a journey down Broadway to discover the street’s diverse collection of signage and lettering. Starting at W 181st street and traveling down to Brooklyn’s Bowling Green neighborhood, they encountered both influential typefaces and one-off designs, choosing 26 to examine further. From Murray’s Sturgeon Shop’s nostalgic red-and-yellow neon sign to Morningside Garage’s Neuzeit-Grotesk-inspired styling, see some of Broadway’s most distinct typography at Hopes&Fears.