If there’s one thing UK-based Genesis Bikes knows, it’s humility. The brand makes no mistakes about its place in the bike industry. They describe themselves as not the biggest, not the oldest, not the most technically advanced, but always striving to make honest bikes that perform and look good—fresh out of the showroom and for years to come. This is, in part, why the brand has historically focused its energies solely on making the absolute best steel bikes across road, mountain, cyclocross and touring categories. This week though, Genesis has taken the long-anticipated leap into the world of carbon, introducing their first carbon fiber frame designs into the all-new Zero line.
Spanning the pro-level race-ready Zero Team (£4500) to the Zero.1 (£1300), an ideal first carbon bike for burgeoning roadies, the line-up has something for riders of all abilities. The six model range appeals to both abilities and preferences. For those looking for the most advanced drivetrain coupling in the form of Shimano’s electronic Di2 system along with a surprisingly clean aesthetic, it’s hard to find better value than the Zero.i (£3000). In keeping with Genesis’s core values, the line-up is notably consistent in carbon fiber grade and manufacturing process across models (many companies use lower grade materials and outsourced labor for cheaper frames). This—paired with a lifetime warranty—makes the Zero line a strong contender in the high-end road category.
Check out the full Zero line from Genesis and keep an eye out for the Zero Team bikes as they make their race debut at the Tour of Britain, kicking off 7 September 2014 in Liverpool.
Images courtesy of Genesis Bikes