Most any style geek will recognize Les Ateliers Ruby as the brand that's made the motorcycle helmet an object of desire. Earlier this year, founder Jerôme Costes' flagship collection, Pavillon, was popping up on most every design-conscious blog in existence. Now, for riders looking to up the ante, Les Ateliers Ruby has launched the Costume line, a special order personalization service. Costume offers two paths to crafting your dream helmet: an a-la-carte matrix that allows for thousands of style variations or a made-to-measure personal consultation, for the ultimate in head gear.