Milan Design Week 2023: The Evolution of Suchi Reddy’s “Shaped by Air”
At Superstudio Più, an immersive installation suspends from the ceiling near prototypes from the four winners of the 2023 Lexus Design Award
Amidst the anticipation aswirl over 2023’s Milan Design Week, few showcases, exhibitions and installations feel as personal and pertinent to the COOL HUNTING editorial team as “Shaped by Air,” an evolution of the kinetic sculpture Suchi Reddy debuted during Miami Art Week last December. An artist, architect and the founder of the NYC-based studio Reddymade Architecture and Design, Reddy once again turned to the design of Lexus Electrified Sport for inspiration, but this time composed her impressionistic vision from composite shapes suspended from above. Through an amalgam of light, sound and movement, a to-scale visual translation of the vehicle comes to life.
“In Miami, ‘Shaped by Air’ was situated outdoors between two sculptures in the ICA Miami garden; there, my interpretation of the Lexus Electrified Sport concept vehicle achieved a sense of oneness with its surrounding environment through the use of mist, leaves, shadows and sunlight,” Reddy shares with COOL HUNTING. “In Milan,” she continues, “I have once again used the vehicle’s composite shapes—green, Matisse-inspired cutouts—to connect guests with the natural world in new ways. Visitors to Superstudio Più will pass through an enveloping indoor ‘forest’ that hangs from the ceiling. For this reimagined presentation, a wind-inspired soundscape and dappled light from above will draw audiences closer to nature.”
Reddy’s installation is at once soothing and spectacular, born from an automotive commission and cast through authentic artistic exploration. Alongside “Shaped by Air,” a work that requires reflection, visitors to Superstudio Più will find outstanding prototypes from this year’s four winners of the 2023 Lexus Design Award—a pairing that will make the venue one not to miss.
“Shaped by Air” is open to the public 18-22 April from 11AM to 9PM and 23 April from 11AM to 6PM.
Images courtesy of Reddymade
