The Strala Inch Lamp is what ZÃ¼rich-based designer T.W. Schmid calls "minimalistic ode to maximum." Stated plainly, it's a lamp with a twist. Partly inspired (ironically) by the Burmese practice of wearing neck rings to stretch the neck, it can be tilted and extended from 150 to 224 centimeters, making it a functional, spartan design that arrests a lot of attention for such a small footprint. Inch is just one of several odd-yet-intriguing products offered by Strala, Schmid's design firm that will be featured at the Blickfang design exhibition that opens in ZÃ¼rich this Friday, 24 November 2006, and runs through 26 November 2006.