Real Stories Behind Recognizable Streetwear Typefaces

If you have your finger even slightly on the street style pulse, you’d have no doubt seen the Life of Pablo, Thrasher and Supreme logos all over the world—on everything from T-shirts to doormats. While it’s common to know the brands and even their CEO’s names, it’s rare to know exactly who designed the well-known typefaces. Noah Lehava of Coveteur has delved deeper into Gothic, Futura Bold Italic and more to find out the origin of some of streetwear’s most iconic fonts.