Custom Silk Corner

Customize a classic with Hermès' new scarf embroidery service


Hermès, already known for their timeless silk scarves, launched their new Custom Silk Corner today, making the iconic accessory even more of an heirloom.


Perfect for Mother’s Day or to commemorate any special event, the service allows customers to choose one of 17 scarf designs to personalize with any of 30 different colors of silk yarn and two styles of typography. You can also choose different types of scarves (from the giant 90-centimeter scarf to a “Twilly” silk ribbon), and various occasions—birthdays, marriage, etc.—to celebrate. Once you select your moment and your message, whether simple initials or more detailed sentiments (prices start at $15 per letter), a local Hermès-approved embroiderer keeps turnaround time within one to two weeks.

The service is part of their recently-expanded Madison Avenue flagship store—a 2,100-square-foot space designed by Rena Dumas’ Paris-based architecture firm RDAI that comes fresh on the heels of another RDAI-designed Hermès project. A collaboration with Enzo Mari, Antonio Citterio and Dumas’ son (who’s also Hermès artistic director) Pierre-Alexis Dumas, the collaboration consisted of a pavilion cleverly constructed out of cardboard for their recent furniture collection showing at Milan.

Scarf prices vary depending on style, to see some of their classic patterns check out Hermès’ online boutique.

Also on Cool Hunting: The Hermès Scarf: History & Mystique