Project F.L.X. at Levi’s Customization Studio in DTLA

Revolutionizing the future of jeans with tech from the denim brand's San Fransisco Eureka Labs

“That canvas, for generations, has been the ultimate form of self-expression.”

MOTHER Denim’s Debut Men’s Collection

A highly anticipated expansion that's made in LA and composed of Japanese fabrics

In 2010, Lela Becker and Tim Kaeding joined forces to advance the women’s denim market. Mother was born and their position was declared: high-quality material, attention to detail and an adherence to the fact that denim must be fun. Year after year they’ve grown, thanks to brand reliability and consistently fresh ideas. Now they’ve unleashed their debut men’s collection. As with their womenswear, details define …

Levi’s Turns to Lasers for Ethical Jean Production

As denim distressing and various washes wax and wane in attention, hand-finishing and chemicals are used to achieve the look of the moment. Levi’s, however, wants to cut out all hazardous chemicals by 2020. Hailing from their innovation department, known as Eureka Lab, Project FLX (Future-Led Execution) is a brand new technique that substantially reduces harmful chemicals, replacing them with the activity of lasers. An …