3×1’s Common Thread Docuseries Traces the History of Denim

Hosted by founder Scott Morrison, the first episode is set in Italy and available now

Made in collaboration with Convicts Media, NYC-based denim producer 3×1‘s docu-series “Common Thread” dives into the history of one of the most democratic textiles ever developed: denim. With 3×1 founder Scott Morrison as host, the first episode takes viewers to Italy to meet Renzo Rosso of Diesel, as well as producer Canidiani and finishing company Tonello. The country is not only renowned for its generational …

Project F.L.X. at Levi’s Customization Studio in DTLA

Revolutionizing the future of jeans with tech from the denim brand's San Fransisco Eureka Labs

“That canvas, for generations, has been the ultimate form of self-expression.”

MOTHER Denim’s Debut Men’s Collection

A highly anticipated expansion that's made in LA and composed of Japanese fabrics

In 2010, Lela Becker and Tim Kaeding joined forces to advance the women’s denim market. Mother was born and their position was declared: high-quality material, attention to detail and an adherence to the fact that denim must be fun. Year after year they’ve grown, thanks to brand reliability and consistently fresh ideas. Now they’ve unleashed their debut men’s collection. As with their womenswear, details define …