In a clever marketing marriage, the NYC-based PR firm BPMW (Brand Pimps and Media Whores) loaded Zunes with content from their clients' Fall/Winter '07 lines. Narrated by Weekly Drop, the witty podcast covering streetwear and sneaker culture, the commentary is a fun departure for editors bored with staid press releases. Playlists made by each designer make the virtual fashion show complete and lend real lifestyle branding from the actual source of the product—rather than the artificial feel that comes from focus groups and consultants. Overall, it's a step in harnassing some of the unique functions that Zune brings to the portable device.

Also on Cool Hunting: Weekly Drop