“Connected” Glasses and Bottles Will Track Your Alcohol Consumption

Long lines at the bar, iffy brand loyalty, and out-of-touch leadership are among the woes of the liquor business—and issues that brands are looking to solve for their consumers. With “connected” cocktail glasses and liquor bottles, brands will be able to track consenting party’s habits, preferences, take their orders, and provide them with real-time discounts and recipes. The question is: it unnecessary intrusion or considerate innovation? Read more at Digiday.