Ever since the introduction of the “like” button, Facebook’s most commonly requested feature has been its opposite: a “dislike” button. But instead of quickly complying, the tech giant has spent years trying to determine how to best execute the “dislike” feature—and it may soon be ready. CEO Mark Zuckerberg recently announced to a small audience that Facebook will roll out a new button that would give users the option to express empathy or show support for a friend when clicking “like” might be insensitive. Creating the button was “surprisingly complicated,” he admits.
Facebook’s “Dislike” Button Will Express Empathy