Cool Hunting sneaker freaks around the globe are taking their latest obsession online– and discovering they’re not alone.
“Similar to any other topic, the Internet has helped spread communication more quickly,” said Josh Rubin, founding editor of Coolhunting.com, a New York-based blog he began just over two years ago as “a running database of things I like. In the case of sneakers, news used to be spread by word of mouth in different shops in urban areas. The Internet has helped create a broader, more diverse audience of collectors.”
–Lois Sakany