Footwear News: Small World

Cool Hunting sneaker freaks around the globe are taking their latest obsession online– and discovering they’re not alone.

“Similar to any other topic, the Internet has helped spread communication more quickly,” said Josh Rubin, founding editor of, a New York-based blog he began just over two years ago as “a running database of things I like. In the case of sneakers, news used to be spread by word of mouth in different shops in urban areas. The Internet has helped create a broader, more diverse audience of collectors.”

–Lois Sakany

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Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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