How to Buy Happiness

In 2003, psychologists Tom Gilovich and Leaf Van Boven revealed that spending money on ephemeral experiences actually provided more happiness than long-lasting material products. Since then, researchers have been putting this theory to the test, finding specific reasons as to why it’s true. So far, seven key reasons have been identified. From “positive re-interpretation” to our tendency to become bored of new things, Fast Company counts the seven reasons you should spend your hard-earned cash on a concert rather than on a new pair of shoes.