Umbro and Shotgun will open a week long store in London’s East End. The featured items will be pieces developed in collaboration with fashion designers Kim Jones and Dirk Bikkembergs. Jones has been working with Umbro for the last 3 seasons to reinterpret football fashion. Bikkembergs adds in the twist of accessible, yet aspirational.
The store will appear from 19 – 23 October at 17 Space, 17 Kingsland Road, E2, London.
Photos of the store after the jump.