Umbro by Kim Jones


Umbro's known for making England's official football kit, but it's the brand's off-the-field designs by Kim Jones that have caught the eye. Drawing on terrace culture, Jones has created a capsule collection especially for the World Cup. Sticking largely to patriotic red, white and blue, the range liberally uses the red English rose motif, like in the hoodie above and the football below. Elsewhere, on t-shirts and sweats, Jones uses a diamond pattern to good effect, referencing Umbro's traditional logo.

I'm not big on overtly football-inspired clothing, and other designers have already gone overboard to disastrous effect. This collection is just subtle enough to look good on both fans of the game, and those who aren't. 

Certain pieces can be bought online at Microzine, or you could try to win the hoodie pictured above in our competition running on Cool Hunting today.