Aaron Draplin’s Logo Tutorial
Aaron Draplin—owner of Draplin Design Co. and creative mind behind the popular Field Notes memo books—documents his design process in a tutorial showing just how much calculation goes into creating the simplest of logos. Throughout the video, Draplin discusses what it takes to create a great logo in 2014 and offers insights into his ideas and techniques, all while moving fluidly from one iteration to the next, never missing a beat.
COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.
Via adweek.com link opens in a new window
