Ads Worth Spreading

Heat-reactive wallpaper, hacker survival kits, Barcelona's museum of inventions and more in this week's web round-up

The 10 winners from TED’s Ads Worth Spreading competition prove that, if done right, commercials can be a compelling way to share information or promote products worth publicizing. Each two-three minute long intelligent ad runs after TED talks as a way of reversing the trend of online ads forced on viewers.