Aston Martin Revives Bespoke Lagonda Model

The historic nameplate is reintroduced, drawing inspiration from its 1976 predecessor


In 1976 Aston Martin introduced the William Towns-designed Lagonda, a cutting-edge automobile unlike anything the market had seen before. Now, nearly 40 years later, the British brand announces a return to the bespoke program with an entirely new super saloon intended to revive the historic Lagonda nameplate. Following in the footsteps of Aston Martin’s One-77, V12 Zagato and CC100 Speedster Concept projects, the new limited edition Lagonda model will draw direct inspiration from the aforementioned 1976 Longonda to reach a rarely seen level of luxury, only accessible through personal invitation.


Working off the brand’s existing VH architecture, the unique cars will be hand-built, one at a time in Warwickshire, England—a facility previously established to exclusively produce the One-77 hypercar. Expect to see the use of carbon fiber in body panels alongside a range of top-level Aston Martin engineering techniques. The new Lagonda super saloon will only be available in the Middle East market upon introduction, though this may change over time. Keep an eye on Aston Martin for more news in the near future.

Images courtesy of Aston Martin and New Art Cars