COOL HUNTING Ferrari Roma Tailor Made’s Japanese Artisans: Sakiori

See how Tadaaki Hajime transforms two 75-year-old kimonos into a one-of-a-kind interior

Earlier this year, we proudly debuted a Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING that had been in development since 2019. Designed at the request of Ferrari to demonstrate the depth of personalization capabilities of their Tailor Made customization program, our Roma features bespoke aspects that we commissioned from Japanese artisans we visited during our 2019 CH Japan trip and collaborated with on our …

An AI-Powered Paint Tool Creates Custom Colors Through Vocal Descriptions

Sherwin-Williams recently launched Speaking in Color, a new AI-powered, voice-controlled tool that translates audio descriptions into custom colors. To do so, the paint brand partnered with the Wunderman Thompson agency to create a React Web app that decodes languages and turns it into colors using third-party and proprietary code. Phrases like “make it dimmer,” “make it more retro,” or “add warmth” are translated through the …

Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING

A glorious amalgam of Japanese and Italian craftsmanship and style

In 2019 we were invited by Ferrari to participate in their Tailor Made customization program with the encouragement to expand and explore the use of colors, materials and finishes further than the luxury automaker has ever done before. We had just returned from our CH Japan trip, and as we were still inspired by indigo and traditional Japanese crafts we decided to bring some of …