Heineken Limited Edition Design Challenge

An international competition to redesign the famous green bottle judged by CH's own Evan Orensten

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To honor their forthcoming 140th anniversary Heineken is hosting an international competition to redesign the iconic green bottle, with the winning design to be unveiled as a limited edition in December 2012. Falling in line with the company’s creative spirit Cool Hunting co-founder Evan Orensten has been selected to judge the design entries alongside Heineken global head of design Mark van Iterson and PechaKucha co-founder Mark Dytham.

The concept is simple: create a bottle that symbolizes how people around the world will connect in the next 140 years. Entry is open to everyone and anyone willing to tap into their right brain and open to collaboration—in the spirit of global connectedness the competition requires submissions to come from pairs, so individuals may link up online with a like-minded design partner. To enter simply download the design template and create. Once you’ve finalize your own design upload it to the Heineken Facebook page and connect with other participants to create the two sides of one bottle.


Entries will be accepted until 31 January 2012 so get thinking now. For more specifics on the competition head over to the official Heineken Facebook page and follow updates on Twitter by searching #yourfuturebottle.