Medium’s New Visual Identity

Along with a bevy of new technical features including news apps, mentions and custom domains, publishing platform Medium has rebranded itself with a playful new logo. They’ve stuck with the “M” that has been so identifiable with the website, but—with help from design studio PSY/OPS—have eschewed a font altogether. Instead, four isometric planes intersect to form the M, giving the new logo depth and flexibility. They’ve also come up with a new word mark that’s just as simple and thoughtful as the website itself. Take a look at the design process on Medium.