Medium’s New Visual Identity

Along with a bevy of new technical features including news apps, mentions and custom domains, publishing platform Medium has rebranded itself with a playful new logo. Theyve stuck with the M that has been so identifiable with the website, butwith help from design studio PSY/OPShave eschewed a font altogether. Instead, four isometric planes intersect to form the M, giving the new logo depth and flexibility. Theyve also come up with a new word mark thats just as simple and thoughtful as the website itself. Take a look at the design process on Medium.