Look Design

The Digital Transformer from Mercedes-Benz

An exclusive look at the Intelligent Aerodynamic Automobile concept

Today in Frankfurt, ahead of the IAA Motor Show, Mercedes-Benz presented their latest concept. The Intelligent Aerodynamic Automobile concept (or IAA, cheekily) is a study in the balance of beauty and aerodynamics, solved through a transforming shape. Once the car reaches 80 km/h—like a transformer or the second generation KITT—the tail extends, wheels flatten and nose widens. We hear from the exterior designer, Bastian Baudy and Jan Kaul, Manager of Creative Interior Design first-hand about this show car which represents a look at the future of luxury automotive.


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