NY Times: Sole Mate

medium_structuralist

I’m back and will be featuring a few choice finds throughout the week. In the mean time, check this out… In this week’s NY Times magazine column, Consumed, Rob Walker wrote about Medium Footwear’s design strategy. Following an overall praise for the product, he challenges Medium’s mission to deliver footwear to the creative class as mechanism for helping these people recognize each-other. The story is a positive one and provides some great insight in to the Medium vision. It’s especially exciting to me because he references my site. Thanks, Rob! Read