In general, I find the Y3 line from Yohji Yamomoto a little over branded. The new web site, however, is fabulous! The impact comes from the large scale, full motion animation of models walking in place wearing each of the different looks. You can rotate the models to see all angles. Reading this as I write it, it sounds cheesy. Trust me, it's so not. Go see.
More stories like this one.
Keep exploring more content below.
An enchanting Milanese café concept in honor of the 60th anniversary of the Finnish design brand's most beloved pattern
We sit down with the misfit-magnet and cultural pioneer to discuss community, human connection and more
Three archival images inspire an immersive installation featuring new releases by Michael Anastassiades, Barber Osgerby and Formafantasma
An ethereal immersion into the power and interconnectedness of our senses
This battery-electric midsize SUV is dressed to thrill
A marquee event in a city replete with world-class cultural offerings
Events and presentations that we can't wait to experience
A gastronomic quartet from the two-Michelin-starred culinary mastermind, imagined with ingredients from Switzerland's Vallée de Joux
This year, the neighborhood comes to life with an array of installations
For the 2024 Young Collectors Council Party, presented by LG Display, art and technology worked in tandem to immerse attendees
