CH Edition Morocco: Artisan Project Pop-Up Shop

In an airy, private studio in Fès, our guests were offered access to thoughtfully made objects

Earlier this year, COOL HUNTING’s founders guided 24 readers through various cities in Morocco. This, we believe, expresses the best of COOL HUNTING together in a way that truly must be experienced in person. As one may expect, the CH Edition trip to Morocco was full of special moments and exclusive events. Our time in Fès exemplifies this—from a mountain-top picnic to personalized private tours …

AriZona Iced Tea’s “Great Buy 99” NYC Pop-Up

Celebrating 25-years of business with bright, nostalgic design and limited edition products you can't drink

For more than 25 years Arizona Iced Tea has been a staple in grocery stores, delis and bodegas in the US and increasingly in countries in Europe and Asia. Its 99-cent tall can has accrued a devout following and frequently appeals to early ’90s nostalgia. To celebrate it all, the family-owned, NY-based brand has launched their largest marketing effort in the company’s history—not a difficult …

“Lyrics to Life” Pop-Up Exhibition, LA

Inspired by iconic song lyrics, a show that's extremely photogenic

by Kyle Ryamond Fitzpatrick Featuring artwork by Aminé, Devin Troy, Peggy Noland, Typoe and more, Genius and Dropbox joined forces for a pop-up exhibition inspired by song lyrics. Opening today and running through the weekend, “Lyrics to Life” is a playful, ultimately photogenic show. Genius CEO and Co-Founder Tom Lehman tells us, “Every time you listen to a song, the same lyric in people’s head …

The Latest from Japanese Outdoor Brand, Goldwin

The Toyama brand pushes their streamlined innovation further and also opens a NYC pop-up

Founded in Oyabe City in Toyama Prefecture, Goldwin has been producing sporting goods since the late 1950s. During their second decade on the market, the brand applied new knitting technologies to their apparel, creating highly functional ski wear that was immediately recognizable thanks to the colorful, geometric patterns. Essentially, Goldwin evolved their apparel as skis (and the sport itself) also developed, and in 1987 they …

Museum of Ice Cream, LA

Downtown's Arts District serves as a temporary home for the photogenic monument to dessert

by Kyle Raymond Fitzpatrick From 22 April through 29 May, a warehouse space in Downtown LA‘s Arts District will stand as a monument to dessert: it is the temporary home of the Museum of Ice Cream. The Museum lies at the sensory intersection of sweet tooth and Instagram and is the highly anticipated West coast sequel to last summer’s New York showing. A few crowd-pleasers …