More exciting than the new iPods and less frustrating than the iPhone price reduction was the partnership Apple and Starbucks announced yesterday. Buying Starbucks brand music from my iPod / iPhone while waiting for a Cappuccino is nice, but what's inspiring is how the device becomes integrated with the experience in that momentâ€”I want to know what song is playing in the shop so I just look at the iTunes WiFi Music Store and see what it is.
Hopefully this is the beginning of a new wave of location specific functionality that iPhones and iPods gain to take advantage of the WiFi networks they join. Why not order a coffee from a menu on the device? Or buy movie tickets when you get close to the theater? Or change the song on the jukebox in a bar? Or leave digital graffiti in a public space?