JONES: Giving It Up
East London-based JONES (aka Cherie Jones-Mattis) created a buoyant alt-pop song in “Giving it Up”—a tune that she says was a “chocolate addiction confessional turned audio diary entry about a story where I found love in a very unexpected person.” Her soft, soulful vocals carry the song, while production from Fyfe and Mike Spencer lends a bright and airy tone. The Nina Ljeti-directed video contrasts craggy cliffs and grey skies with Jones-Mattis dressed up in opulent gowns.
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