Each season, fashion and lifestyle tradeshow Capsule commissions a single artist to create an exclusive body of work to be featured on invites, signage and printed newsletters distributed during stops in New York, Paris, Berlin and Las Vegas. Previous years have seen Hisham Bharoocha, Amy Jean Porter and Micah Lidberg featured—among others. For SS15 NYC-based mixed media artist Kalen Hollomon got the nod. By using cleverly selected vintage advertisement cutouts to distort contemporary images, Hollomon touches on fashion, gender identity and consumerism in rather unconventional form. For Capsule though, his submitted work is much more subdued, leaving the ultimate message up to the viewer.
When speaking with Capsule co-founder Minya Quirk, Hollomon admits his recent work has found a much more singular theme: romance. “I feel like what’s really romantic is breaking out of the everyday routine. Any kind of surprise. Something different. Doing it in a fabulous and sexy, unexpected way.” See how Hollomon brings this approach to final form on Instagram, where he consistently publishes new experiments in moving and still collage. And of course, keep an eye out for his work at Capsule this upcoming season—especially in NYC and Vegas, where the shows will incorporate an interactive installation.
Images courtesy of Kalen Hollomon and Capsule