Tap Into SXSW

Exclusive content and Sub Pop's showcase live streamed to parties in five cities during SXSW, courtesy of MasterCard®

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We’re bringing you exclusive content from Austin and bringing a little bit of the city to you courtesy of MasterCard PayPass®. You’re familiar with the Cool Hunting motto “Always More”, so it’s no surprise that one party isn’t enough. That’s why we’re throwing five parties. At the same time. This Friday night, 16 March 2012, you can join us in NYC, LA, DC, SF and Chicago to see a live stream of the Sub Pop SXSW Showcase featuring Niki & the Dove, Spoek Mathambo and THEESatisfaction.

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The events feature outstanding DJs like Boy Wonder and Jon Huang in Chicago, Chances With Wolves in NYC, Chris Holmes + Brie Larson + Elijah Wood + Turquoise Wisdom in LA, Stretch Armstrong in D.C. and Claude VonStroke in San Francisco. Each will have an open bar and our special South by Southwest cocktail created by celebrated mixologist Jim Meehan, along with food from some of the country’s best food trucks—all for free. You can RSVP via the city links above, just make sure that you bring your MasterCard, or a friend who has one.

For those of you who can’t make it to one of the parties you can watch the stream live on the Tap Into SXSW section of Cool Hunting, so check back often for exclusive interviews, videos and more.

Visit Tap into Austin 2012 to catch the Sub Pop Showcase livestream on Friday night and learn more about what’s happening in Austin during SXSW.