Why Men Mistake Politeness for Flirtation

In the latest of their cute and informative videos, Science of Us explains why heterosexual men often mistake women’s politeness for flirtation—and it’s because of those pesky caveman instincts. Sexual misperception is common (90% of women in the US come across this issue) and has to do with “error management theory” which means men don’t want to risk missing an opportunity to procreate. It doesn’t work the other way around though—the exact opposite, in fact. Science of Us is quick to point out though, “Just because a phenomenon exists, does not make it OK.”