Fairpack is Central Saint Martins student Mark Hadfield's Master's thesis and plan to reinvent the shopping bag as we know it. Still in development, Hadfield's project tasks designers with creating a graphic to adorn biodegradable plastic bags, recycled paper bags, and cotton bags as low-cost replacements for standard less eco-friendly sacks. His mission fuses ethics, design, and environmentalism to "unbrand" the common grocery bag, like the sneak previews (above) designed by Lee Hasler, whom Hadfield recruited after seeing his work in a British weekly design magazine. Currently, Hadfield's advertising, shopping his idea to the press, talking with market reps, and soliciting opinions of the site and designs for the bags. As the British might say, we're supporters.
More stories like this one.
Explore the Latest
Keep exploring more content below.
We speak with the North American brand director of the burgeoning chain
The fifth edition of this Italian festival explores nature, inspired by a two-thousand-year-old book
Journeying through South Korea, the visionary behind LA's Somni restaurant also finds new inspiration in monk Jeong Kwan’s Buddhist temple food experience
Entitled “Walking on Air,” the men’s Autumn-Winter 2023 event closed out New York Fashion Week
Six highlights from the second edition of the prestigious fair
The renowned luxury travel brand's exhibit lands in NYC
Greg Verras, the design director of the Detroit-based lifestyle brand, explains the details behind this limited edition ode to automobile racing
Powerful pieces by Lee Ufan, Yoshitomo Nara, Yayoi Kusama and more accent a meticulously preserved hanok home