MacBook Pro Packaging


MacBook Pro deliveries started happening in the last few days—I got mine yesterday. In between data migration and device lust, I couldn't help but admire the packaging. Some have noted how slim and minimal the box is, while others have appreciated the streamlined set of accessories and documents. I was most impressed with the protective materials that safely suspended the MacBook. With clear reference to Eva Zeisel (left, after the jump) and Erwin Hauer (right, after the jump), the molded styrofoam is beautiful to look at and respectable for its reduction in overall material usage.

Erwin Hauer 9

Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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