McKinsey Design at Salone del Mobile 2019

Over five years, McKinsey Design—a division of the qualitative and quantitative business advisory firm—tracked design-related data points at 300 companies as a way to highlight the business value of design. During 2019’s Milan Design Week, Ivy Ross (VP of Hardware Design at Google) joined Jakob Lange (a partner at BIG and the head of BIG Ideas) as well as McKinsey Design partner Ben Sheppard and others, to address the role of data in design. Ross, who spoke about neuroaesthetics one day prior, attested to the value of feeling and intuition in design. Lange, however, admitted that he foresees algorithms as lead architects in time. The McKinsey data does not remove human touch, and can be interpreted to involve even more eyes and hands. You can read the McKinsey Design article or participate in a comparative survey at their site.