The Met Explains its New Visual Identity

The Metropolitan Museum of Art recently unveiled a new visual identity that, besides a new logo, presents a revamped color palette and typographic language. The new logo—which simply bears the museum’s longtime nickname “The Met”—was immediately hit with criticism, as redesigns often are. WIRED spoke with both the agency behind the new design and reps at The Met to get their take on the updated graphics and how they fit into the rich history of one of New York’s most iconic institutions.