Museum Attendance Under the Beyoncé Effect

With Art Newspaper’s annual international survey, Art’s Most Popular, to be published this week, details are already emerging about a milestone year in attendance. The Louvre saw more than a quarter more visitor than in previous years—a boost attributed to the Beyoncé and Jay-Z music video “Apeshit.” Elsewhere, the Tate Modern surpassed the British Museum for the first time in nine years. Portraits of President and Michelle Obama brought in a million more attendees to Washington’s Smithsonian National Portrait Gallery in 2018. But The Metropolitan Museum of Art in New York hosted the two most popular exhibitions of the year. Read more at The Guardian—and on Art Newspaper when its survey runs.