From A.P.C.’s bungalow-style boutique in Tokyo to Hong Kong’s freezer-like Ice Cream store, Wonderwall, the interior design firm founded in 2000 by Masamichi Katayama, has made its name by creating a diverse range of spaces throughout Asia, the U.S. and Europe. A monograph of the studio’s work to date, Wonderwall Archives 01, is now available from Parco Publishing.
Containing some 50 examples of Wonderwall’s commercial projects, from Uniqlo shops in New York and Paris to Nike’s Harajuku, Tokyo outpost (check out our 2009 video on the project here), the volume showcases Katayama’s fresh take on contemporary architecture and design. The featured spaces represent his vision of places that foster an exchange between the consumer and their respective brands, based on his notion that such locations are “only complete with people and products inside.” With no set expectations on that which a final product should consist or a standard process for his design, Katayama takes each project individually, with “no rules that bind him.”
“Interior design,” Katayama says, “needs to be something that can be communicated without words.” As such, he bears responsibility for producing an experience—rather than just a physical atmosphere—in his designs, ranging from retail spaces to restaurants/bars to offices and building complexes. He finds inspiration in his own experience as a consumer, and tends to blend traditional and modern styles as well as luxury and “cheap chic.”