Hermès Upgrades the Apple Watch with a Luxe Strap

The iPad Pro, iPhone 6S and Apple Pencil may have been the stars of Apple’s latest keynote, but a new Apple Watch strap may have actually been one of their best releases. Made in collaboration with French luxury brand Hermès, the leather strap comes in three different styles—the “Double Tour,” “Single Tour,” and “Cuff”—and are crafted by artisans in France. To compliment the elegant new straps, Apple’s designers have also introduced a new watch face reinterpreting classic Hermès stylings for the digital world. They’ll be available for purchase in October with prices starting at $1,100.