Holly Fulton SS2010

Designer duds that beckon the spirit of classic New York City architecture and Art Deco decor


Following her eponymous label’s dazzling debut last fall, London-based fashion designer Holly Fulton has been on one stellar ascent. In keeping with the momentum, her current Spring/Summer 2010 collection delivers a fantastically vivid flashback to New York circa 1930. While floral and animal prints seem to be the dominating trends this season, the Scottish designer speaks to her signature aesthetic with a series of bold prints and geometric patterns—an Art Deco-inspired tribute to iconic silhouettes adorning the Manhattan skyline.


A recent graduate of London’s Royal College of Art and a recipient of the 2009 Scottish Fashion Awards‘ Young Designer of the Year, Fulton took inspiration from artist Eduardo Paolozzi‘s 1964 colorful screenprint graphic “Wittgenstein in New York for her current collection’s tenor, which includes dresses seemingly suited for the opening party of the Empire State Building.


Emblazoned on silk, lightweight wool and even patent leather, Fulton’s hand-drawn prints—meticulously rendered swirling lines, sharp angles and tromp l’oeil details—recall the architectural embellishments of structures like Rockefeller Center, while visually bold clutches and bib-sized necklaces in lucite, crystal and metal show off her talents as an accessories designer (before launching her own line in 2009, she cut her teeth designing accessories at Lanvin).

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The Spring/Summer 2010 collection is available in stores throughout Europe and Asia, and can be purchased online through the London department store Browns.