London based Imperfectionist
is motivated by the uncomfortable impact of the diametrically opposed
. The product of this tension is beautiful and somewhat thought provoking designs on T-shirts and selected other products. They way Imperfectionist sees it:
[It's] difficult to avoid being a hypocrite in a world where you can’t help but burn fossil fuels, gossip about football players and their wives and enjoy fatty foods, but we believe you should at least try.