Keds Throwback

An authentically retro look from the makers of the original sneaker

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As Keds continues to commemorate the decades with their Century Collection, the latest shoe in the series reflects the sober fashions of the ’30s, an era plagued by the Great Depression. The Keds Throwback, a basic sneaker adorned only with their classic blue label at the heel, makes it especially authentic with a canvas stock and sole that’s close to identical to the original.

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Another reminder of Keds’ past, children who grew up in the last couple of decades will remember the simple yellow-and-blue cushioned insole that graced the interior throughout much of the brand’s history, beginning in 1933 when they developed the shock-proof arch cushion. With that extra support and washable fabric exterior, Keds was the original sports-inspired sneaker.


The limited edition, web exclusive Keds Throwback comes in cream, black and pink colorways for $40. Stay tuned for future Century Collection kicks, or check out the recent 1910s-inspired Champion Take Flight sneakers to see another vintage reinvention.