Preeminent advertising firm Wieden & Kennedy‘s “studio” recently released a new line of t-shirts, Moleskine notebooks, onesies and tote bags with an indie bent. The simple illustrations gracing the American Apparel tees span the quirky—Bear On Bike or Beardo—to neo-inspirational messages such as “The Work Comes First” and “It Takes As Long As It Takes.”
In addition to clothing and office supplies, the team also asked artists to design posters to benefit Haiti. All proceeds will go to Mercy Corps, and W+K will match that amount. Shirts ($20), Onesies ($15), tote bags ($20) and posters ($25) are all made in Oregon and sell from their online store.
See more images in the gallery below.