Announced at CES this year,
The Frame isn’t your average Samsung smart TV. At its core, of course, is a flat-screen UHD television, but with its proper unveiling today, the Yves Behar-designed display takes a queue from CH favorite Electric Objects and employs a library of curated art to display whenever the TV isn’t in use. The highly customizable item adjusts to everything from its owner’s wishes to ambient light (through an array of sensors). The actual frame portion is detachable and the colorways (white, black, and wood veneer) have been designed to match existing frames in any home. Behar struck a clean, minimal aesthetic here, almost making the advanced technology appear like magic. Those myriad hidden sensors do everything from turn the display off when nobody is present in the room (they can detect 100 degrees of movement) to alter backlighting to enhance the art.
As with the aforementioned Electric Objects, curation is very important to The Frame. When the television is not being used for programming, it enters “Art Mode.” Here, the efforts have been led by curator Elise Van Middelem who drew works from the world’s most acclaimed institutions: from the Met to the Tate and beyond. The digital capture is top quality, and again, The Frame itself adjusts to portray the work as close as possible to the original in all lighting conditions. For launch, the device comes with 100 works from 38 different artists. It’s worth mentioning, of course this can also display personal photos too—if that’s what one desires. The Frame can be hung, mounted or rested on the included stand. As Behar notes, as much as this is a technological display, it’s also a development for home art and decor.
Images courtesy of Samsung