“We believe hiking deserves better clothing,” says the all-women team from young, UK-based label Bowndling, which launched November of 2014. The outdoors industry seems reluctant to merge function with fashion for fear of detracting from tech specs—and as a result, women customers are often stuck with choosing the lesser of two evils: hyper-feminine pieces in shades of neon and hot pink, or shapeless silhouettes that haven’t been updated in decades. Believers in beautiful, practical clothing that can perform, Bowndling offers comfort-focused apparel and accessories meant for regular rotation within your closet. Think elegant, tailored merino sweatpants; leggings with waterproof thighs; and water- and stain-repellent acrylic canvas rucksacks in an eye-catching bright turquoise.
By working with factories in the UK and Italy, Bowndling keeps production local and at top quality; furthermore, they aren’t slaves to traditional fashion seasons and choose to produce when it’s best for the factories. Beyond offering just products, the website has guides (from foraging for nettles and wild garlic to recipes for homemade sunscreen) and journal entries from different writers that drum up excitement for hitting the road and setting out on an adventure.
Shop T-shirts, tanks and duffle bags online at Bowndling’s web shop. The brand announced this month that they’ve partnered with 1% For the Planet, and from now on, will be giving 1% of every sale to support wildlife and wilderness conservation.
Images courtesy of Bowndling