Airbnb Plus and the Desire for Premium Listings

Airbnb CEO Brian Chesky has observed that “guest expectations have evolved.” With that, the home-sharing organization deploys a new tier to their service: Airbnb Plus. After two trial years, it’s comprised of 2000 homes in 13 cities. All of these locations have been verified through a detailed inspection process. Verification means homes can charge more and will appear higher in search results. Hosts in the select cities can apply and pay a one-time $149 application fee. According to Skift, “Airbnb said it intends to have a total of 75,000 Airbnb Plus listings in 50 cities worldwide” by the end of the year. Learn more about the program at Skift.