The hallowed halls of New York's MoMA will have a brand new attraction today in the form of an orchestrated "art jump." The phenomenon was spearheaded by Allison Reimus — who runs the blog Jumping in Art Museums — and basically involves jumping for joy in front of a work of art, and oftentimes documenting it.
The MoMA jump will go from 6:30 to 8:45 this evening in front of the Pipilotti Rist exhibition. There's also been talk of a cash bar and free day pass for the first 600 people to show for the event. So strap on your finest jumping shoes and get over there.