When you see the video you feel familiar with the visuals, but that’s just because you WISH. M.I.A. and the director, Ruben Fleischer, animated her original artwork to provide a backdrop for her floppy, energetic, utterly endearing dance stylings. Bright colors pop, a tiger streaks by, and rainbow-colored Tamil script hangs behind her. M.I.A.’s personal style might be a little harder to imitate but believe me I will try – the b-girl vacations in the tropics, but won’t ever forsake her kicks for a pair of thongs (cuz she’s gotta dance).
The album, “Arular”, gathers up the detritus of what hip-hop has become (oversaturated production with mediocre MC’s playing hard/whining), and what so-called “world” music doesn’t accomplish (a panoptic view of both politics and popular culture) to create some of the most infectious, inventive music this year. The hard-hitting minimal production can best be described as a dancehall/garage/electro mashup, and M.I.A.’s witty verses are mixed with a bit of coy Bollywood-style call and response singing now and then, just for fun.