Hooknook and Squeezers

Clever storage and dispensing solutions by Flip & Tumble


Known for their their eco-friendly ripstop nylon shopping bags, Eva Bauer and Hetal Jariwala—the industrious duo behind Flip & Tumble—keep themselves busy working on a multitude of projects. Two that caught our eye—the wall-mounted hooknook storage solution and the quirky but sleek salt and pepper shakers dubbed “squeezers.”

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The cylindrical hooknook has a slightly retro look—think ’70s-era school cubbies in miniature form—that belies the serious utility of its built-in storage. A perfect fit for the entryway or over a countertop, the multi-tasking unit hangs, holds and hides phones, keys, bags and all the other random stuff you’re either grabbing or dropping as you come and go. Over in the dining area, the tennis ball-like squeezers put their own spin on the design of our mundane items and how we use them, making the task of dispensing salt and pepper just a little more joyful.


The squeezers ($12) and hooknook ($24) are available in Flip & Tumble’s online shop.