Fashion label ØDD recognizes the close-knit connectivity between art and style. This awareness infuses founder and designer Judson Harmon‘s signature line, as well as the other labels he houses within his Lower East Side storefront. His highly visual pieces, all produced in New York, carry drama and chaos and a unique brand of beauty. Taking it one step further, Harmon has partnered with digital design agency ANTARCTIC and artist and interactive designer Jonathan Chomko to create a striking arrangement of motion-responsive lights triggered by passers-by after business hours.
The installation, dubbed “ØDD.Lights,” engages with individuals passing along the Ludlow Street location. A live street view—captured through existing CCTVs—is processed through proprietary, custom software. Both the location of the outside visitor and their intensity of movement translates to the action of the low-profile LED lights within, all through a multi-Arduino hook up. The ØDD team wanted to embed a long-standing interactive public artwork into the store environment that would be available to everyone on the street, and this was the result. The hypnotic, thoughtful piece offers a commentary on the proliferation of surveillance in society today, while managing to be both brand affirming and a nice after hours touch as well.
The ØDD.Lights display is on view at 164 Ludlow Street in NYC, where the installation will run throughout the winter, beginning at 8PM each night.
Video and images courtesy of ØDD