SingleCut Beer Launches in Japan With Gamified Cans

Celebrating US songs that were popular in Japan and SingleCut’s launch in Tokyo, the brand’s new tropical and dense IPA (aptly named “Big In Japan”) features four different can variations—all with their own cartoonish QR code. The codes are comprised of motifs that act as hints to a song title and, when they’re scanned, they prompt Spotify to open and play the track—ultimately revealing whether or not your guess was correct. The release is a milestone for the Astoria-based brewery: it’s their first export to Japan and because it’s a significant innovation in can design. While QR codes certainly are not new, these Zulu Alpha Kilo-designed iterations are a delight to dig into. See more at their website.