Uber Logo Redesign

Ice Cube for Eames, the perfect survival knife, a chromatic typewriter and more in our look at the web this week

Self-described as “Everyone’s private driver,” Uber just got even better with its new logo, a sleek and modern “U” that more closely matches the type of service they offer. Whether picking you up in the rain in NYC or toting you around the streets of San Francisco, Uber is an ease to use thanks to their clever iPhone app ordering.